beastbeat

TOP The museum will reopen on 24 Jun. --> Closed --> Caretta Shiodome, Higashi-Shimbashi 1-8-2, Minato-ku, Tokyo | 03-6218-2500 Hours Tue - Sat 12:00 - 18:00 Closed --> ＊12:00-18:00 until further notice --> The only advertising museum in Japan. --> About us Plan your visit Facilities Museum calendar Group tour Apply for media coverage Exhibitions & Events Permanent exhibition Temporary exhibition Events Library Collections Notices & News releases Shop Access JP EN ( other ) Collections Collections Ebira 看板 錦絵 絵双六 引札 絵びら 新聞広告 PR紙 景品・付録 ポスター --> Sign Nishiki-e Ads Esugoroku(Parcheesi) Hikifuda(Flyer) Ebira Newspaper Advertising PR Magazine Premium ＆ Supplement Poster Ebira Among advertisements made to be distributed, ebira were mainly given out by store owners as a greeting at special times, such as a store opening or the New Year holidays. They were beautifully colored and designed, and many of them included calendars so they could be put on a room or store wall to remain visible for a long time. Most ebira depicted beautiful women or gods of good fortune like Ebisu and Daikoku, though sometimes they incorporated elements that symbolized Japan’s Westernization, such as Western-style buildings and automobiles. Ebira were produced using a method called na-ire (“name insertion”). A publisher would first bring a sample print to show the image area of the design and take an order, then later add the name of the store or product in the text area. In this way, the same design could be produced in large quantities to reduce costs, making it possible for small and medium-sized stores all over the country to use ebira. At the same time, some of them were made by manufacturers to support sales by dealers, like today's posters for medicines and beer. Such ebira were mainly used during the Meiji and early Showa periods. Number of hits： 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 --> The Ad Museum Tokyo is managed by Yoshida Hideo Memorial Foundation Site Policy Copyright. The Ad Museum Tokyo All Rights Reserved. -->