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Keyboard Shortcuts Skip to Content MY ARCHIVE - LOGIN - REGISTER Collection Logo Introduction Documents Industries Chronology Ad Gallery Further Resources Help Advanced Search Search Directories Introduction Nature and Scope Participating Libraries Take a Tour Editor's Choice Editorial Board Copyright Information Documents View all Documents Advanced Search Ad Gallery Industries Further Resources Case Studies Essays Teaching Business Biographies Glossary Search Directories External Links Help Page by Page Guide FAQ Privacy Policy Terms of Use Contact Us High Contrast Large Text Market Research! Discover more about this pivotal era through captivating case-studies that complement a selection of academic essays" /> Discover the Documents Explore thousands of fully-indexed colour documents from Ernest Dichter and his renowned Institute for Motivational Research Discover the Documents Get interactive Visual Resources Essays and Case Studies Glossary and Business Biographies Welcome to Market Research & American Business, 1935-1965 Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. Not sure where to start? Let us guide you through the Market Research and American Business, 1935-1965 collection. Quick links Nature and Scope Industries Essays Case Studies Interactive Chronology Register for My Archive Sign up for 'My Archive' to create your own personal archive. Once you're signed in, you can: create personalised slideshows build your own library of documents save your searches Sign in or  Register © Adam Matthew Digital 2024 Documents preview Participating Libraries Privacy Policy Contact us Copyright Terms of use Close X Sign in The My Archive feature requires full access. ">